Itacaré Brings Ecotourism, Gastronomy and Culture to ABAV Expo 2026 in São Paulo

Itacaré's Tourism Secretary, Patrícia Veras, represented the municipality at ABAV Expo 2026, held from September 30 to October 2 at Expo Center Norte in São Paulo. Billed as the largest tourism trade show in Latin America, ABAV Expo served as a showcase for the Bahian destination before tour operators and travel agents from across the country.

The event

According to information published on October 2 by the portals Yacht View and Dois Terços, organizers expected more than 40,000 visitors and 2,000 exhibiting brands. The audience includes industry professionals, destinations, tour operators and the press. Itacaré appears among the Bahian destinations confirmed on the program.

What Itacaré presented

Over the three days of the fair, the municipality's tourism promotion team was in charge of presenting ecotourism, gastronomy and culture experiences, as well as news for the summer season. The sources consulted do not detail what this news is.

According to the published reports, the goal of the participation is to strengthen Itacaré's presence in the national market, generate new business and increase the destination's visibility among those who organize and sell trips.

In a statement released to the press, Patrícia Veras described the fair as a strategic showcase. "We are here to show all the energy, nature and diversity that only Itacaré has, and to make sure our destination is among travelers' top choices next year," the secretary said.

Why it matters for visitors and for those who live in the town

Large-scale trade shows bring together in one place the professionals who put together itineraries and packages, which is why they are usually a space where destinations and the travel trade get closer. For Itacaré, whose identity combines sea, Atlantic Forest, gastronomy and local cultural production, being present at an event of this scale is a way to present the full range of attractions to those who decide, well in advance, where to take their clients.

The mention of the summer season indicates that the promotion is looking to the months ahead. The town, which receives visitors throughout the year, sees intense demand at this time, and contact with tour operators at the fair may be reflected in itinerary planning. Any deals closed were not reported by the sources as of the publication of this note.

Details

• Event: ABAV Expo 2026
• Date: September 30 to October 2, 2026
• Location: Expo Center Norte, São Paulo (SP)
• Itacaré's participation: Municipal Tourism Secretariat

With information from Yacht View (revistayacht.com.br, October 2, 2026) and Dois Terços (doistercos.com.br, October 2, 2026).