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Itacaré Sees 32% Growth in Travel Sales Through CVC Corp in the First Quarter

Commercial data from CVC Corp, released by the city government, point to sales above R$ 1 million and growth of more than 70% in the market of Brazil's South region.

· 2 min de leitura

Praia da Concha, Itacaré
Foto: Google

Itacaré recorded 32% growth in travel sales to the destination through CVC Corp in the first quarter, according to commercial data from the company released by the Prefeitura Municipal de Itacaré on October 8, 2026. The volume exceeded R$ 1 million, and the market in Brazil's South region grew by more than 70%.

What the numbers say

According to the Prefeitura, the data were shared by CVC Corp itself. Three pieces of information appear in the summary of the announcement:

  • 32%: growth in travel sales to Itacaré in the first quarter;
  • more than R$ 1 million: amount sold for the destination in the period;
  • more than 70%: growth in the market of Brazil's South region.

The text released by the municipality presents the result as a sign that Itacaré continues to strengthen its presence in the national tourism market. The material consulted by the guide does not specify the period used as the basis for comparison, nor the breakdown of sales by type of product, such as packages, accommodation or airfare. For that reason, the percentage should be read as an indication of a trend, not as a complete assessment of the sector.

Why it matters

Selling trips through large operators and agencies is one of the ways a destination reaches people who are still planning their travels. Growth in a specific market, such as the South region, shows where part of the interest in Itacaré comes from. For those who live in the town and work in accommodation, dining, tours and services, this information helps to understand the profile of the people choosing the destination.

The data also adds to a promotional effort that the Prefeitura has been documenting on its website. In April 2024, the municipality reported the presence of an Itacaré team at WTM Latin America, described by the administration itself as the largest tourism event in Latin America. On that occasion, Itacaré represented the Costa do Cacau, and the Prefeitura spoke of expanding the promotion of the destination and of new partnerships. The sources consulted do not establish a direct link between that participation and the result now released.

Background

Itacaré, on the southern coast of Bahia, is part of the Costa do Cacau and combines beaches, Atlantic Forest and a year-round calendar of nature and cultural tourism. The attention of national operators to this set of attractions tends to be reflected in demand for local accommodation and services. The CVC Corp figures, however, concern only the sales made by the company and do not represent the total number of visitors received by the town.

Details

  • Data source: CVC Corp, released by the Prefeitura Municipal de Itacaré;
  • Release date: October 8, 2026;
  • Information: Prefeitura website, at itacare.ba.gov.br.

With information from Prefeitura Municipal de Itacaré (itacare.ba.gov.br), announcements from October 8, 2026 and April 2024.

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